Fonts fonts and more fonts!

Notes:
Innovation is composed of:
-The use imagination for creation (creating a skin on the bmw)
-Direct application in the commercial world of society. innovation must be applied to something with a pragmatic application. Something people desire. Beauty applied to a practical problem. ex) how to make a hosptial experience more enjoyable through design or a website a more enjoyable experience.
-Fine art, personalized imagination side.

-Energy Star hard drives, going green on design of technologies such as mass storage devices.
-Data mining is looking for unexpected trends and truths in large amount of data (such as finding pictures of baseball bats flying into stands and collecting them).
-Choosing your own context for certain categories.

Topography and the design that goes with the creation of each font.
Suggestive meaning by the way each letter appears.
SERIF means fonts with little hooks on them such as italics and SANS represents the basic plain fonts.
TIMES NEW ROMAN is 2000 years old. The shapes were designed through the use of their tools available, like the chisel. The use of this gave the fonts their little curves (serif). This font is very easily readable with small letters to most people.
WEIGHTS are what is used to describe bolds and italics. Light, Medium, thin, super thin, strong, etc...Heavy, and black...both bolder than bold.

GILLSANS is a font designed in the 1930's as the type for the London subway system.
HELVETICA is used for corporate communication.
FUTURA is used by Volkswagon.
CENTURY SCHOOLBOOK used for teaching and schoolbooks; easy to read for young readers.

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