Corporate Fonts

60 Brilliant Typefaces For Corporate Design:
http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for-corporate-design/

I came across this site that features the most eye-catching and modern typefaces used for corporate advertisements. Many of these styles can be traced towards advertisements we see on TV, billboards, magazine articles, or anywhere. These typefaces are for sale and are highly recommended for use in a business advertisement.

Each of these fonts comes with several weights that can range from extremely heavy to almost paper thin. The weight of a font in my opinion can change the meaning of a message by a large amount. There is a time and place for very thin weights, and the same goes for the boldest of fonts.

The introduction to this article states that the two items that must be considered in selecting these corporate fonts are legibility and good looks. Some appear a little fancy for anything beyond a header or title. Most however can be seen in sub-headers or even main content.

FF Utility: This font looks like it can be seen in a cellphone ad or anything having to do with new technology. Using all of the different weights with the same font in the same advertisement looks great without using so many fonts.

Marat: Something that can be found in a magazine used as a header, sub-header, and even body content. The appearance is described as "soft and friendly."


Region: Used most likely for European tourist/information and road signs.