Online Advertising And Its Impact On Advertising:
by Steven Snell
http://www.smashingmagazine.com/2008/12/03/online-advertising-and-its-impact-on-web-design/
This article goes on to talk about how advertising in recent years has been a major source of revenue for websites. Especially those who do not make much money without advertising. Social networks such as myspace do not charge for their services, yet prosper because of advertising. Since there is so much traffic, charging for advertising can be high as well.
Designing a proper layout and appropriate screen space for advertisements is key for a business or other website operating with intentions of sponsoring ads. Awkward layouts can distract or even frustrate viewers, so be careful! The article further goes into detail concerning why people pay for advertising. The answer is for exposure, which they could not have previously obtained.
Thursday, December 4, 2008
McDonald's Packaging Design
A New Look For McDonalds:
By Matt Vella
http://www.businessweek.com/innovate/content/dec2008/id2008123_918813.htm?chan=innovation_innovation+%2B+design_top+stories
It is that time again to redesign McDonald's packaging. It is interesting to see the evolution of the designs through the years right next to one another and also remember the designs from the past years. McDonald's will not release actual numbers, but similar designs have cost between $50 and 80 million. There is a goal to create unique personalities for the food through its packaging. Hamburger wrappers will not change but the clamshell boxes and french fry containers will feature pictures and references to "real food" reminding consumers that they are still eating real food. For example, the fries will have a picture of a semi-peeling potato on it.
By Matt Vella
http://www.businessweek.com/innovate/content/dec2008/id2008123_918813.htm?chan=innovation_innovation+%2B+design_top+stories
It is that time again to redesign McDonald's packaging. It is interesting to see the evolution of the designs through the years right next to one another and also remember the designs from the past years. McDonald's will not release actual numbers, but similar designs have cost between $50 and 80 million. There is a goal to create unique personalities for the food through its packaging. Hamburger wrappers will not change but the clamshell boxes and french fry containers will feature pictures and references to "real food" reminding consumers that they are still eating real food. For example, the fries will have a picture of a semi-peeling potato on it.
Business Card Project Part III
Printing on the card stock.
- Open a new file, letter size.
- Draw a rectangle and change the size of it (width and height) to 3.5in x 2in.
- Copy and paste logo into new rectangle.
- Logo in the upper left generally. Middle is an inefficient way of using a small space.
- Type out tagline (san serif, without the hooks) Century Schoolbook being very simple to read. Font size between 7 1/2 and 10 point. Bold perhaps.
- Serif Font for the information.
- Add Street Address. Telephone (t:), Fax (f:), email address (across from phone numbers), web address, Our Name above address.
- Kearding is the space between the letters. LEADING is the space between the lines.
- Bring ruler lines 1/2 inch from the top and bottom. 3/4 inch ruler limes from the sides. One going down the middle (3 1/2 from boarder line)
- Draw ruler lines dividing each card horizontally.
- Copy and paste design into 10 spaces. Delete the boarder and group all of the objects.
Tuesday, December 2, 2008
Christmas Lights and Decor/Design
Since Christmas is right around the corner, I figured I would post some elaborate Christmas light arrangements I found online. Every year there are new types of lights and lawn ornaments to show off. Some people get extremely competitive with this too. Have a look!
These are like Green LED icicles or something...
These are like Green LED icicles or something...
Simple Coupon Design/Tutorial
http://www.slicktutorials.com/business-coupon
Yet ANOTHER interesting concept of design that many overlook although we see these items everyday. Coupons undergo a simple routine process while being designed. This tutorial shows a basic design for an electronic store, but also shows the elements necessary for grabbing attention in the simplest of forms. Although this is intended for beginners, the same concepts apply to any skill level of coupon design. Here are some of the basic steps:
Yet ANOTHER interesting concept of design that many overlook although we see these items everyday. Coupons undergo a simple routine process while being designed. This tutorial shows a basic design for an electronic store, but also shows the elements necessary for grabbing attention in the simplest of forms. Although this is intended for beginners, the same concepts apply to any skill level of coupon design. Here are some of the basic steps:
- Add a stroke around the boarder of the coupon with a dashed line to indicate that this coupon should be cut out and presented at the store.
- Include an image of the product or service the consumer is saving on.
- Use exciting, exploding shapes to emphasize the deal being advertised.
- Include the discount percentage, the retail price, and the potential savings.
- Include company name and sometimes the address
Illustrator Project Part II
- Once you outline your object or person and have traced it with the pen tool, use the sub-option under the pen tool called Convert Anchor Point Tool
- Grab the points of your outline to alter the shape and manually round the edges. You will have to zoom in to see these points better.
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