Online Advertising And Its Impact On Advertising:
by Steven Snell
http://www.smashingmagazine.com/2008/12/03/online-advertising-and-its-impact-on-web-design/
This article goes on to talk about how advertising in recent years has been a major source of revenue for websites. Especially those who do not make much money without advertising. Social networks such as myspace do not charge for their services, yet prosper because of advertising. Since there is so much traffic, charging for advertising can be high as well.
Designing a proper layout and appropriate screen space for advertisements is key for a business or other website operating with intentions of sponsoring ads. Awkward layouts can distract or even frustrate viewers, so be careful! The article further goes into detail concerning why people pay for advertising. The answer is for exposure, which they could not have previously obtained.
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