Danny's Notes and More: Taglines and Research

Do not use already drawn pictures. Find full pictures, simplify, and stylize. Using 1/100th of the detail once it is traced in illustrator. One dot looks like nothing, while 2 dots look like a face or eyes. We can represent characteristics with something that simple and still see it as a face. The Apple logo is still seen as an apple even though a real apple is so much more detailed. Understand the pattern, not the entire de

tail of a logo.

Illustrator is used for vector graphics, which are logos o

r typefaces drawn that use equations to calculate its smooth

ness despite the change of size. Raster Graphics (Look in your notes/instructions) Here's how to start:

FILE: Place image. Make a little smaller
Set up your pen tool and set the bottom fill tool up to "none" (the little red diagonal line)
Click on stroke box and set on black.
Make a stylized outline. Select the picture when done and delete to see your outline.
Select your outline, go to your fill box and select black to see how it looks filled.
Filter/Stylize/Round Corners
Adjustments -> Invert Colors (black background and white logo) and insert into the power point

Some famous taglines I have found:

(Some are short and to the point, and some have a go

od point but are very long.)

AVIS: "We Try Harder" (what to expect with attitude if you choose this company)
United Airlines: "Fly The Friendly Skies" (what you can do if you chose this company)
Coke: "Enjoy" (telling you that it will make you satisfied)
Rice Krispies: "Snap, Crackle, Pop" (using actual sounds of the product)
Greyhound: "Leave The Driving To Us" (giving the passenger comfort)
3M: "Innovation" (the company is the definition of inventing)
American Express: "Don't Leave Home Without It" (this is important to you and you need it)

With my interest in music, and what I always tell the

people who continue to listen to my music, I always tell them to "Rock On." This is a very common and general saying. So Perhaps I could use a tagline such as:

" Keep On Rockin' "

Themes, Things, Actions, or Events that relate: