Lyle Owerko

Filmmaker, Photographer, and Motion Graphics Designer, Lyle Owerko has truly taken a passionate and inspirational approach towards fulfilling his goals of design. Design, as Owerko described, is and element that is performed to always improve the image of something. Design is merging with advertising as well as other fields. Everything is merging; from design with animations, photography, motion graphics etc. Creators are no longer specific to one area, but are now taking interest and need to be fluent in many arts. Adobe programs are today compatible with one another, where as this was not the case a decade ago. These programs, such as photoshop and illustrator for example, bring together drawing with photo editing.

Owerko emphasised that creative conciousness constantly changes depending on the activities you are invloved in or the environment around you. All of your influences merge into one in order to create your style. The most influencial things are Music, Light, Observation, Materials, Exploration, Seeing, and Interacting with people. Lyle mentioned throughout his lecture that the Punk Rock scene heavily influenced his attitude towards design work, which is DIY (Do It Yourself). Bands use myspace to self-promote. They record on their laptops in hotel rooms. They find small printing companies to print their own lines of shirts and make their own designs.

Taking pictures anywhere you go is also a very important thing to gather ideas and influence. Street Photography is a very popular hobby. These ideas one gathers stick and can be transposed into design much more creatively than gathering an idea from some form of design that has been done before.

Mashing is the merging of 2 things. Sounds self explanitory. Mashing is done in commercial work by merging pop-culture with regional culture. Lyle compared this to peanut butter and Chocolate.

Monotization is using your ideas to make money. Design is a fun way to express yourself. Why not make a few bucks entertaining people with it!